2025-2026 UH Mānoa Catalog
Marketing Management, MS
|
|
Return to: Shidler College of Business
|
MSMM Course Offerings
Thirty graduate credit hours are required for the MSMM. Up to 6 credit hours may be waived depending on graduate-level course equivalence. Students replace waived courses with desired classes that are approved by the MSMM Faculty Director. MSMM students take 9 courses across the three concentrations listed along with a 3 credit hour integrative experience. The integrative experience can be a consulting practicum, internship, or research thesis. The 3 course areas and relevant class listings follow. Marketing Tools Courses (minimum of 9, maximum of 12 credit hours)
Marketing Strategy Courses (minimum of 6, maximum of 9 credit hours)
Brand Management Courses (minimum of 6, maximum of 9 credit hours)
Marketing Consulting Practicum, Internship, or Other “Culminating” Experience
|
Return to: Shidler College of Business
|