Jun 02, 2025  
2025-2026 UH Mānoa Catalog 
  
2025-2026 UH Mānoa Catalog

Marketing Management, MS


Return to {$returnto_text} Return to: Shidler College of Business

MSMM Course Offerings


Thirty graduate credit hours are required for the MSMM. Up to 6 credit hours may be waived depending on graduate-level course equivalence. Students replace waived courses with desired classes that are approved by the MSMM Faculty Director. MSMM students take 9 courses across the three concentrations listed along with a 3 credit hour integrative experience. The integrative experience can be a consulting practicum, internship, or research thesis. The 3 course areas and relevant class listings follow.

Marketing Strategy Courses (minimum of 6, maximum of 9 credit hours)


Brand Management Courses (minimum of 6, maximum of 9 credit hours)


Marketing Consulting Practicum, Internship, or Other “Culminating” Experience


For more information


please visit: shidler.hawaii.edu/msmm.

Return to {$returnto_text} Return to: Shidler College of Business